Marketing Co-Op Program
2011 Remington, Marlin, Dakota Arms and H&R Co-Op Marketing Program
The Remington, Marlin, Dakota Arms and H&R Marketing and Sales teams are committed to providing you prompt and factual product information as well as tools for your advertising needs. Developing the right promotional plan is critical to the success of both your dealership and the brands. Remington, Marlin Dakota Arms and H&R Co-Op Marketing Programs include all the essential elements to promote the right products and use the right media during the key selling seasons. We are excited to present you with the Marketing Co-Op Program because we believe it offers you the simplicity and flexibility to effectively promote your business.
Co-Optimum Marketing Support Services will continue to support in administering Remington, Marlin, Dakota Arms and H&R Co-Op Advertising Programs. Simply contact Co-Optimum at 1-800-413-4443 with your questions.
Additionally, please take time to visit our brand websites for detailed product information. Visit www.freedomgroupmedia.com for downloadable product images and logos.
|Co-Op Program Accrual Rates|
|Ammunition (including components)
Ads or commercials featuring firearms will qualify for 50% reimbursement. Ads or commercials featuring ammunition or accessories will qualify for 100%. Ads featuring all three product categories will be reimbursed at 50% firearms, 100% ammunition and 100% accessories, which will be a full 100% reimbursement if the ad meets the printed Co-Op guidelines and procedures. For television or radio scripts, the ammunition or accessories portion of the ad must constitute a minimum of 30% of the advertising. For print advertising, the ammunition or accessories portion must constitute a minimum of 30% of available advertising space and must include product image of an ammunition or accessories product. Remington Licensee products are not eligible for Co-Op advertising reimbursement.
Reimbursement for qualified advertising will continue to be handled by Co-Optimum Marketing Support Service. PLEASE NOTE: Our Co-Op program requires you to pay the vendor directly for each brands advertising. Once you have paid the vendor, Co-Optimum Marketing Support Service reimburses you up to the amount of the accrued Co-Op dollars earned. Do not deduct advertising from merchandise invoices. Such deductions are illegal and may also disqualify you from future participation in Remington, Marlin, Dakota Arms and H&R Co-Op Programs. Remember to contact Co-Optimum Marketing Support Services any time you have questions at 1-800-413-4443.